FYI
Vapouround magazine staff take
personal branding to new level
Employees get company
logo tattoos as public
display of loyalty.
In most workplaces there would be looks
of total revulsion or horror if the boss,
even in jest, suggested that his staff
should get themselves permanent
tattoos featuring the company logo.
However three staff members here at
Vapouround Magazine thought it would
be a rather good idea and took their
boss up on the offer.
It actually all started as nothing more
than a jokey comment when the
company logo came up during an
informal works discussion.
Vapouround Magazine editor Paul Caplin
had been talking about a recent show he
had attended and remarked about how
many people had told him that
they found the logo very striking
and attractive.
When other people in the room told him
they had also regularly heard similar
positive feedback he said, half-jokingly:
“If anyone would like to get a tattoo of
the company logo then I will pay for it.”
A number of hands shot up and the loyal
employees all headed off to a local
tattoo parlour with £140 of the boss’s
money to pay for the body art.
First up were sales manager David
Turner and logistics coordinator Daniel
French, 32, who both decided that their
inner forearms would be the ideal place
to promote Vapouround Magazine.
David, 42, said he had absolutely no
hesitation in getting the tattoo and said
he was very proud of his new ink.
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He said: “I had this done because I
am proud to be part of Vapouround
Magazine and the vaping community
in general.
“I love it that the workplace here is like
one big happy family and I am proud that
this tattoo allows me to demonstrate my
love for the magazine and for the vaping
industry as a whole.”
I think it is very important
for people, especially
those of us who are
lucky enough to work
in this industry, to talk
about vaping and help
educate people how it is
saving lives every day
by helping smokers quit
for something far safer
instead. It is of paramount
importance that we get this
message across.
David added: “The logo is very striking
and this tattoo is certainly a major talking
point. Many people I meet already know
what the logo is but, for those who don’t,
I have the chance to talk to them about
the magazine and about vaping as
a whole.
“I think it is very important for people,
especially those of us who are lucky
enough to work in this industry, to talk
about vaping and help educate people
how it is saving lives every day by
helping smokers quit for something
far safer instead. It is of paramount
importance that we get this
message across.”
Daniel, who has three other tattoos,
including one spelling out his nickname
“Frenchy” on his other forearm, said:
“I just love getting tattoos and this is a
particularly cool logo so I just thought:
‘Why not’? “At least now I will never
forget my nickname or where I work…all
I have to do is look down at my arms.”
Vapouround Magazine PA Jorgie Shaw,
21, is the final member of the tattoo club
who said she volunteered to have the
artwork on her ankle because she loved
the logo so much. “The logo is really
cool and I am very happy with it.”
she said. Jorgie added: “It was an
impulsive decision to get it done but I
think it was the right decision and I
really like how it has turned out.
“I love my job and there are a whole lot
of people who cannot say that about
the company they work for so | am
happy with it.”
Editor Paul Caplin said: “My staff are
all mental, but that’s what makes this
magazine so special!”
Finally do you have any
great, unusual or just
plain crazy vaping-related
tattoos that you want to
share with us?
Send them
to us via email to
[email protected]
and we may print a
selection in a future issue.