F E AT U R E
STORE FEATURE
VAPOUR GALLERY TAKES LONDON BY STORM
V
apour Gallery is close to
becoming part of the luminous
London landscape.
After opening a second store in the city,
Vapouround can exclusively reveal that
the trailblazing vaping brand is already
planning more openings over the next
two years.
Vapour Gallery is founded by dynamic
duo Sam Mallach and Giuseppe Allegra,
who originally met in the restaurant
trade. Building on their solid restaurateur
experience in the fine dining arena, the
astute co-owners applied their business
nous to successfully explore a market
close to their hearts. Having been
ex-smokers who now vape full time,
both Sam and Giuseppe are on
a mission to share their knowledge
and help others in their journey to
quit smoking.
The future is bright for Vapour Gallery,
a store headquartered in the heart of the
city. Phenomenal success of their vape
stores with a difference ensures happy
vapers always come back for more.
By stepping away from the norm,
the owners recognise that what they
have with Vapour Gallery is unique.
The intuitive pair value their customers
highly and have placed them at the
epicentre of their business model.
Sam said: “The heady combination
of sublime customer service, a hip
hangout spot and stocking premium
e-liquid is what makes Vapour Gallery
stand out from the crowd. Other vape
stores across the country have been
96 ISSUE 06 VAPOUROUND MAGAZINE
reconfigured, whereas every Vapour
Gallery branch has been designed as
an original, standalone vape store.
We’ve listened to customers’ calls for
more Vapour Gallery stores and can
confirm that we have exciting plans
for the rollout of more cool outlets.
Watch this space!”
It is heartening to see that the TPD
has done little to quell the enthusiasm
of Sam and Giuseppe. Sam commented:
“It’s great to have health professionals
on board. From Public Health England,
to the Royal College of Physicians,
it seems the tide is turning for attitudes
towards vaping.”
Vapour Gallery’s newly launched
Canning Town store is already a big
hit with the locals. The store boasts an
expansive chill-out area where vapers
can sip soft drinks whilst being able
to shop at leisure, to pick up their
favourite e-liquid.
In the interest of providing the best
service, Sam and Giuseppe ensure
staff undergo comprehensive training
and attend open meetings every Friday.
This level of transparency is key to the
success of the business.
By recognising areas for development
and cascading messages in an efficient
manner, Vapour Gallery is a company
that has streamlined processes for
maximum impact.