FYI
LIQUID EFX
You have some great names for
e-liquids (Bender and Pink Squeeze to
name just a few). How do you think of
these names? Do you have a muse, or
someone who inspires you?
Haha! I don’t know about a muse,
but the team does get a kick out of
brainstorming. We have hilarious
email chains of ideas, and usually
have to weed through the ridiculous
and inappropriate.
We realise this is probably like asking
you who is your favourite child, but...
what is your favourite e-liquid?
In our line, I was always loyal to “Lucky
Charm”, but I have to admit, our new
“Fried Cream Cakes” has become my
all day vape. Industry wide, I’m really
enjoying Sub Ohm Innovations (SOI’s)
new flavours – they’re incredible.
How would you describe the vaping
industry in the US?
Both certain and uncertain. Certain in
the fact that the industry isn’t going to
disappear. My uncertainties lie in the
heavy overreach by the Food and Drug
Administration and “big tobacco”, which
sadly is tied heavily with our government.
We have quite a battle ahead of us,
but we are armed wit h knowledge,
commitment and heart. I am confident
the industry can pull together and
overcome this injustice.
What do you think Liquid EFX
brings to the industry (apart from
the obvious of tasty flavours, great
customer service etc.)?
The feeling of family. Once shops,
distributors and consumers purchase
our juice, they come back - not just for
the juice alone, but because we follow
up, genuinely care and truly believe
that vaping creates community.
Where do you see yourself and Liquid
EFX in five years?
As one of the top vape companies in the
world by size and presence. We have
been in business for a little over a year,
and I feel we have taken great strides in
that direction.
Can you give Vapouround readers a
heads up on any exciting plans you
have this year?
You will be seeing new flavours coming
your way over the next couple months
and some creative packaging for the
TPD compliance requirements in the EU.
What advice would you give to
someone who is looking into vaping
as a means to stop smoking?
Look at the numbers. The real evidence
rests in the millions of people that have
died from smoking. Those aren’t just
numbers, those are humans!
Every single person that opts for
vaping over smoking is a win.
For more information about Liquid EFX,
and to explore wholesale options,
please go to website
www.liquidefxvape.com
VAPOUROUND MAGAZINE ISSUE 06 209