F E AT U R E
building clientele. After a few months, he
had lines going out his front door from
just word-of-mouth business. Around 6
months in, Sarah suggested to him to get
a small retail shop and to try to grow the
business. At this time, the company is
worldwide.
Diamond Vapor has become a landmark
in the East Coast of the United States,
it is visited frequently by vapers from
all over the world. It is also at the same
location where Keith lived on the streets
8 years ago. Diamond Vapor has grown
over the past 4 years by leaps and
bounds. They now have over 1600
accounts in the USA and their product is
showcased in 33 countries.
Some of the lines they are known for
include, Doughboys Vaped Goods,
started with his partner Anthony
Ascenzia, not only is it the first known
donut line to hit the market, but when it
was released in 60mls at the price point
it was released at, it was one of the first
companies known to do this.
The Original Boss, which was created by
Winn Carter, bottled and sold exclusively
through Diamond Vapor. Known for the
wo rld famous, Cap’n Crunk and Apple
Crack. Winn was just an avid vaper when
he met Keith, little did he know that the
meeting would change his life forever.
Last but not least, is Aisle 7, created for
a friend of both Keith and Sarah’s little
girl. She was born with 2 forms of cystic
fibrosis. They went to the drawing board
to see what could be done to help this
little girl and make it a lot easier on the
mother. “Nora’s Dream” was created with
part of all proceeds going to help the
family with the cost of the medical bills.
Today it is being sold all over the world,
and the family is beyond grateful for the
recognition that the vaping community
has given them. The other flavor in the
line is “Flaked” which for the over the
past year is the only flavor that Sarah
vapes.
Today Diamond Vapor has 19 staff
members, most of them are in recovery
and started with the company in early
recovery and have now got a few years
clean. The Fairman family believes in
giving back, when asked why they do
this for other addicts in recovery, they
respond “If we don’t help them, who
will”. After visiting the lounge and facility
one thing that was noticed is that the
Diamond Vapor team are a close knit
family, so much, that you can usually
find the whole team at the Fairman
house hold on holidays. All of the staff
are considered uncles or aunts to their
2-year-old little girl, Faith. She is the
heart of the company and everything
they do every day is for her to live a
better life.
As this goes to press, we caught up with
Keith and Sarah after their long trip to
the UK Vape Show. They were extremely
happy considering they were nominated
for awards with Vapouround Magazine
for Best Cereal of the Year (Nora’s
Dream), E-Liquid of the Year (Nora’s
Dream) and last but not least, Keith was
awarded with “Vaper of the Year” for
his work with Aisle 7. To win all 3 of the
awards was an amazing feeling for the
Fairman’s. We see big things coming
from this company, they are in the works
of releasing their newest lines “The
Cabinet Collection” and “Pretzel Boyz”
After following around Keith and Sarah,
I’d like to say this in closing, they are the
definition of “living the dream” to take
something so negative and turn it around
is beyond amazing. To see them working
together as a team in becoming TPD
compliant is like seeing the gears work
together on a clock. I only wish the best
for them.
VAPOUROUND MAGAZINE ISSUE 05 95