F E AT U R E
IT'S NOT A JOB,
its a lifestyle
By Joey Jux
It’s 6am and I’m up checking my gear
to make sure everything is charged and
in order. Like many times before, I’m
in another hotel room, and in another
state. This particular event starts at
9am and ends at 8pm, so for the next
14 hours I have to be at 100%; and this
doesn’t even include the after-hours
shenanigans I usually find myself in
when I’m attending events. Bottom line,
it’s going to be a long day. This has been
my life for the past 6 months; traveling
non-stop, promoting the industry, my
company, and emceeing cloud comps.
How did I end up in this position, you
ask? Well, let me tell you about my
journey.
I came into the vaping industry with a
background in music and performing
arts. I started rapping at an early age
and hip hop quickly turned into my
passion. I was able to sell out shows,
collaborate with great artists, and work
on projects that set records in my local
area. During that time, my only vice was
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cigarettes and it started to affect my life
in a very negative way, especially when
it came to performing. I had shortness
of breath, frequently lost my voice, and
had a constantly sore throat that put a
damper on my whole performance; then
I found vaping. I was able to better my
health and my ability to excel at my craft,
“I CAME INTO THE VAPING INDUSTRY
WITH A BACKGROUND IN MUSIC
AND PERFORMING ARTS. I STARTED
RAPPING AT AN EARLY AGE AND
HIP HOP QUICKLY TURNED INTO MY
PASSION.”
and as time went on, I started to develop
an equal love for vaping. Putting down
cigarettes was hard, really hard. At first
I thought cutting cigarettes out of my life
would be easy; wrong, it was the hardest
thing I’ve ever had to quit. Once I found
vaping, I found a healthier way to live.
Initially I started to get more into the
whole scene as a healthier alternative
to tobacco, but it slowly turned into a
lifestyle. I found myself at a different
vape shop every other day, just hanging
out and meeting new people. From
there, I began developing friendships
with people I never would have had the
opportunity to meet otherwise. That’s
when I discovered that vaping is not only
a lifestyle, but a community, and more
importantly, a family.
I remember all that it took to even get
to my first expo. I had a small amount
of money at the time and I had saved
up for a down payment on a business
van. I talked to my dad and asked him
for advice; he basically told me, ‘with no
risk, there’s no reward’. After seriously
contemplating whether to buy the van
or go to Las Vegas for the expo, I finally
decided to go to Vegas. I had my mind
made up, and with that, I bought a plane
ticket for myself and my better half,
Cory, and we were off. While we were