FYI
Nighthawk Brings Military
Precision to Eliquid Design
and Flavour
Striking fighter pilot theme sets Nighthawk apart from the competition and draws on
owner Luke Tschantz’s Military & Aviation Background.
Nighthawk Eliquid boss Luke Tschantz
is proud to do things just a little bit
differently in the vaping industry.
For a start, setting up the business in
Atlanta, Georgia, when the majority of
the top US eliquid companies are located
in California is a little bit different.
This could be seen as a disadvantage
by some but for Chief Executive Officer
Luke Tschantz it is a positive advantage
which allows him to have an edge over
the competition.
Being based in Atlanta means that
Luke had the opportunity to represent
the southeastern side of the country
in the vaping industry and he took full
advantage of this fact.
Luke said: “Most of the major e-liquid
companies are based out of California
and there's really no up-and-corning
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e-liquid companies in the Southeast.”
“You have Florida, Georgia, North
and South Carolina all here and I was
determined to give the southeastern
side of the U.S. something to root for,
something to call their home e-liquid
company.”
This is why most of the flavor profiles
at Nighthawk Eliquid have a distinct
southern feel to them such as the Arnold
Palmer Lemonade Iced Tea, Peaches
and Cream and Caramel Cinnamon Roll.
The idea is to incorporate into the
eliquids some of the very traditional
southern flavors that so many people in
the Southeast enjoy.
Luke added: “That’s what makes us
different, and we're proud to represent
Atlanta. There's a big vape community
that kind of gets overshadowed by the
California vape scene, but the people
here are really passionate about it and
we are really passionate about the
products we create.”
Perhaps the first thing that people notice
about Nighthawk Eliquid is the really
clear branding and the obvious military
theme and this is no coincidence.
Luke wanted a strong, powerful and
unique brand which had meaning and
which he felt would resonate with the
vaping community and drawing upon
his military background was an obvious
choice.
He grew up in Iowa City, Iowa, joined the
Army after high school, gained a degree
in aeronautical science and got accepted
to the United States Navy to pursue his
dream of becoming a fighter pilot.
Sadly a minor back injury disqualified