F E AT U R E
THE FIRST THING THAT STRIKES YOU ABOUT JOSH KRANE FROM
CRAFT VAPERY IS THE HUGE AMOUNT OF PASSION, AND WE
MEAN REAL, GENUINE PASSION, HE HAS FOR HIS BUSINESS.
Josh positively floods his business with
his passion, his creativity, and his desire
to ensure his customers get the very best
experience from their vaping products
each and every time.
He actually takes it as a personal failure
if a customer is unhappy with their order,
so it is not uncommon for him to call the
customer himself and do whatever it
takes to make things right.
CRAFT VAPERY is the industry’s
first curated and personalized vaping
subscription service, where only the
highest quality products are tailored to
the individual needs and requirements of
the customer.
It is the vaping equivalent to getting a
master tailor to hand-make a suit for you.
Not only do you know that the quality
will be perfect, but you also know that
everything will be designed around you
34 ISSUE 03 VAPOUROUND MAGAZINE
and you alone. Josh launched CRAFT
VAPERY with his business partner after
becoming sick and tired of buying and
using bad vape products. “We wished
there was somewhere out there where
we could go and know that we were
getting the best of the best,”
Josh recounted.
“Sadly there wasn't, so we set about
providing that service ourselves. The first
thing we did was decide what was really
good and what was really premium, and
knew we would offer only those products
to our customers.”
Right from the outset there was a
rigorous selection process imposed
before a juice could be selected for sale.
It is those high standards that ensure
only the very best products are sent out.
In any given month there may be 80 or
more brands who want to be stocked by
CRAFT VAPERY, but only about one or
two will be chosen.
“We absolutely don’t compromise on
standards,” said Josh. “If there is a
month when none of the juices meet our
standards, then we don’t select any new
juices for that month.”
As well as quality consideration, the
other over-riding requirement is that
customers get e-juice flavors they enjoy
the first time and every time.
When new members join CRAFT
VAPERY they can ‘yum’ or ‘yuck’ 16
individual flavor categories and from this,
and other information in the customer’s
profile, the flavors are hand-curated
for them.
“Every box we send out is
individualized,” Josh said. “Its contents
are picked by humans, not computers.”
Josh went on to describe just how