AWA R D S
In September 2014 Keith started working on his
next creation, Aisle 7 E-Liquid. This liquid would be
inspired by the cereal aisle at the local supermarket.
F
irst on deck, the coveted bowl of milk at the end
of eating Fruit Loops. Keith knew this would be a
huge hit, it was exactly what the Vapor Industry was
demanding, something outside the preverbal box.
Simultaneously, Keith and Sarah’s long-time friend
Catie gave birth to a beautiful baby girl, Nora.
Within weeks of her birth, Nora was diagnosed with Cystic
Fibrosis, not one form, but two forms.
Cystic Fibrosis is a genetic condition in which the lungs and
digestive system become clogged with thick sticky mucus.
Symptoms usually start in early childhood and include: persistent
cough. Recurring chest and lung infections. Poor weight gain.
Keith and Sarah had just welcomed their daughter Faith, into the
world in March of 2014.
The news of Nora’s diagnosis hit home and left Keith and Sarah
feeling like they needed to find a way to help this beautiful child.
They knew Nora’s mom would do everything possible to provide
the highest level of care possible for her, they also knew she
was doing this on her own as a single mother.
Then it happened, that moment of pure clarity where it all came
together. Keith would use his first liquid off the Aisle 7 E-Liquid
line to help Nora. He would name the liquid Nora’s Dream.
There is more to this liquid than just a name.
A portion of every bottle sold, goes directly into a fund to pay for
Nora’s continued care.
Diamond Vapor manufactures and sells approximately 20K
bottles of Nora’s Dream each month.
Nora is now 15 months old. She is walking, playing and
mimicking everything around her. She loves going to the park,
playing with her ball and swinging on the swings.
26 ISSUE 03 VAPOUROUND MAGAZINE