the counter can say with certainty, that
they are using e-cigarettes, and more
importantly, they actually work.”
It is more than just putting customers at
ease. At the time of interview, Jonathan
had himself interviewed another potential
employee to start working for him under
the UltraVapour.com umbrella. Not
only does Jonathan help people lead
a healthier lifestyle by informing them
about vaping, but he also supports
the local economy by employing local
people. Of his nine staff, all are former
customers who initially popped into the
store just to check out vape products.
This word of mouth has boosted sales
and footfall in UltraVapour.com, which
is why Jonathan is keen to build on the
popularity and get more vaping products
to market, to people who need it the
most. With two stores in operation at the
moment and two more in the pipe-line
before the first quarter of this year, it’s a
flourishing business model that flies in
the face of the impending TPD.
Jonathan attributes the success
of UltraVapour.com to giving solid
information when selling a product. It’s
the accountability, transparency and the
after-service that keeps vapers coming
back for more. By giving information
freely, Jonathan champions ethical
selling on all levels.
So what can a customer expect (apart
from plumes of delicious clouds) when
they first walk through the doors of an
UltraVapour.com store?
Jonathan said: “It can be a little daunting
for the customer, so we try to put them
at ease. The first thing I ascertain is
whether the customer is a current
smoker. There are two particular types
of vaping, firstly, the regular vaping (1.8
coil). Secondly there is sub-ohm vaping,
which uses trace amounts of nicotine,
is more recreational based and is
popular for cloud-chasing. The sub-ohm
vaping is more stage two and I’d never
recommend sub-ohm vaping to a newbie
At the heart of the business is the
compassionate need to help others;
as a former smoker, Jonathan knows
what it’s like to want to quit smoking.
vaper, as this is something like jumping
into the deep end. I’d recommend 18mg
nicotine and something small and light
to carry. Within a matter of weeks, after
some vapers get the hang of regular
vaping, and if they see their friends
blowing clouds, they’ll want to do the
same, which is when I introduce them to
sub-ohm vaping.”
Jon also asks a new customer if they
are vaping for health reasons, or to
save money. Vaping can be cheaper
than smoking, but the bigger draw is
that vaping is healthier. He would then
recommend a Starter Kit.
From the very beginning, UltraVapour.
com had Ego kits manufactured
specifically for them, with an official
CE certification. New customers are
recommended to try a Starter Kit to start
saving money and after one month, if
they get along with vaping, they are
encouraged to look at a more durable
piece of vaping kit.
So who is the typical UltraVapour.com
customer? There is a vast variation,
in the type of customer that frequent
Jonathan’s friendly, down to earth, yet
state of the art stores. From eighteen
year olds to pensioners, who are tired
of smoking, it is never too late to lead a
healthier vape lifestyle.
With over 20 ranges of e-liquids
including 17 ranges from the USA and
a massive array of tanks, coils and
coil building accessories, UltraVapour.
com is your one-stop shop for all your
vaping needs. They even have a cool
and nifty app which handily lists their
diverse e-liquid menu. They are in middle
of incorporating a rating system, which
means customers will be able to check
out a Top 10 list to see best-sellers whilst
on the go. The customer, is always at the
forefront of Jonathan’s mind.
Why not check out the
website for yourself
www.ultravapour.com or download the
app (search ‘UltraVapour.com’ in the
iTunes store)? If you prefer, you can
even chat to Jonathan and his friendly
team passionate about vaping on either
0121 293 5786 or 0121 448 4910
VAPOUROUND MAGAZINE ISSUE 03 213