“
There’s an art
to consumer
curated content and
The App Design Co
team help clients
make the right
choices.
“
While social media and email marketing
give you impressions, an app gives you
figures, check outs, conversions, search
data, etc. Data based decision making
can easily increase ROI in any business.
It’s really that simple. Compared to social
media, an app can reach more people
because there is no need to compete for
space on news feeds. When you publish
in your app you message directly to the
users’ phones, so they will see what you
have to say.
Q: So an app is the answer to
everything?
Q: How do you get an app noticed?
During the build process we get to know
the clients business. We meet them,
research their website and competitors,
check their social media and other
marketing materials, analyse their
marketing stats, and put it all together
to create a marketing plan to launch the
app and make it a success.
There are some musts dos to get your
app noticed. Make sure you have a
great name and an impressive app icon
design, use relevant keywords and a
well written description, post cool images
and get lots of reviews and ratings. Do
these effectively and you will significantly
elevate your brand in search rankings.
You can also use AdWords and google
trends too. Also include Indexing which
enables rich search results to increase
visibility dramatically. App Indexing API
interface to enhance app ranking.
Q: Once I have lots of app users how
do I keep them?
I’ll answer that by telling you what not
to do. Don’t send too many messages,
don’t send information that isn’t relevant
to that user, don’t offer incentives or
coupons that aren’t good enough, and
don’t send messages at the wrong time.
Apps are a fantastic tool for marketing
your business and communicating
one-on-one with your most loyal and
undoubtedly, best customers.
Your secret weapon is good push notes.
Send a customer what they want,
when they want, and where they want
it. There’s an art to consumer curated
content and The App Design Co team
help clients make the right choices.
Q: What if a business has a website
and has made it responsive for use on
smart phones, do they need an app?
We build websites and they are
an essential starting point for
most businesses. But with Google
implementing a mobile friendly algorithm
into their SEO nowadays a business
must have a mobile website. However,
mobile apps take you to the next level.
They optimize and target your clients
better than websites or even mobile
websites. With an app you have the
ability to use targeted marketing. You get
instant results that allow you to adjust
marketing strategies to focus on the
customers that are actually interested in
your products. We’ve all heard the quote
that goes something like @I know 50%
of my marketing is working brilliantly. The
problem is I don’t know which 50% it is.’
With an app not only do you know what’s
working, you know instantly and can act
accordingly to maximise you ROI.
Q: Similarly, what if they use social
media so I don’t need an app!
No, it’s just the right beginning. An app is
not a magic bullet.
An app works best as a part of an overall
marketing strategy. Use social media
integration, e mail marketing, promotional
materials, and other tools in a unified
approach. Use them to promote it, get
it shared and reviewed. Use a microsite
within your website to increase your apps
visibility. Highlight the benefits. Don’t
treat it as a mini-desktop- use it as an
app. Make sure your app is adapted to
each platform and tailored to the ASO of
each platform. You must regularly assess
your business and marketing strategies.
An app allows you to analyse results
fast. It allows you to launch a campaign,
collect data, revise, redevelop, update
and launch again in quick time based
on real results. And don’t just aim for
downloads; of course apps are for driving
downloads; but retention is the key.
The App Design Co are very connected
with the vape industry and will be
attending the main UK vape events
(Vapefest, Vapejam, Vaper Expo)
including overseas events in Italy, France
and the USA during 2016.
For beautifully designed apps that will
take your business to the next level, get
in touch today by hopping onto website
www.theappdesignco.com. If social
media is more your bag, stalk them on
Twitter (@theappdesign_co) or on
Facebook (fb.com/theappdesignco).
For a good old fashioned telephone
conversation, call 07412 633 496 now.