F E AT U R E
“I entered the vaping
industry about six months
ago after being a vaper
for about 18 months. It’s
something I have absolutely
loved being a part of, from
day one. It’s challenging but
very rewarding when you
actually help someone quit
smoking.”
Emma - Nuclear Vapours
T
he world’s worst kept doublewhammy secret is finally out –
vaping is healthier than smoking
traditional tobacco cigarettes1
AND it is here to stay.
In fact, the vaping scene has exploded
over the past 5 years. The use of
e-cigarettes has tripled since 2014
demonstrating that vaping is no longer a
trend, but a way of life for over 2 million
in the UK alone.
E-cigarettes are fairly new, yet vapers
worldwide cannot seem to get enough
of mods, bespoke e-liquids in hundreds
of flavours, and various vaping
paraphernalia including coils, wicks and
squonks. As reported in The Telegraph2
earlier this year, soaring e-cigarette sales
increased by 75%, whilst global sales
of vapour devices smashed the $6bn
mark for the very first time. The rising
popularity of vaping is giving rise to a
revolution, which means more users
are being attracted to vaping than ever
before.
The popularity of vaping does not seem
to wane, despite obstacles in the form
of the impending Tobacco Products
Directive that could ultimately see a
dramatic change in e-cigarette regulation
and manufacture.
In an industry previously dominated
58 WINTER EDITION VAPOUROUND MAGAZINE
by men, now over 50% of vapers
are female, according to a Daily Mail
survey3. Famous females seen snapped
with a vape in hand include Kate Moss,
Cara Delevingne and Katherine Heigl.
Although this is inconsequential to an
industry that doesn’t need celebrity
endorsements as it thrives and enjoys
exponential growth all of its own accord.
So what is it about vaping that is
attractive specifically to women? Why
are females flocking to vaper expos and
events worldwide? Vapouround caught
up with three female trailblazers in the
vaping arena; Emma (Nuclear Vapours),
Lisa (Vaping For Girls) and Pip (Suicide
Bunny). Here is what they had to say.
Vapouround: Tell us a little about
yourselves.
Emma: I’ve been in the customer service
industry for years, and when I finally
managed to quit cigarettes I became
passionate about vaping. I now own a
vape shop in Bristol with my partner.
Lisa: I’m a 35 year old Community
Project Office living in Newport, South
Wales, with my boyfriend and our variety
of pets. I spent a great deal of my 20s
moving around the UK and working in a
variety of fields from PR to Fashion, to
the Civil Service. I love my job but I’m
also passionate about vaping and raising
awareness of the presence of female
vapers.
Pip: I’m a passionate individual who
desires nothing more than to help people
quit smoking and lead a healthier,
happier lifestyle. Creating e-liquid is an
art and an extension of my personality.
I take great pride in creating premium
e-liquids that I believe, help change the
world one person at a time.
Vapouround: How did you enter the
vaping industry and what was your initial
reaction to it?
Emma: I entered the vaping industry
about six months ago after being a vaper
for about 18 months. It’s something
I have absolutely loved being a part
of, from day one. It’s challenging but
very rewarding when you actually help
someone quit smoking.
Lisa: I first started vaping around three
years ago, starting with the cig-alike style
e-cigs (both the supermarket bought and
the more expensive internet bought) and
although I loved the idea, the product
never lived up to the hype. The market at
the time was very limited and information
about safety was scarce. I moved on to
the pen style about two years ago and
instantly loved it – it worked! As time