Vapouround Magazine Canada VMC ISSUE 1 | Page 62

FEATURES The Tobacco Strategy aims to reduce the smoking rate to below five percent by 2035 By Gordon Stribling This nation prides itself on its progressive approach to public health. In June, we became the second country in the world to legalize recreational marijuana. Prime Minister Justin Trudeau said: “The current prohibition of marijuana has not worked to protect our kids, to keep the money out of the pockets of organized crime and that’s why we’re bringing in a new legalized framework around marijuana.” The furore surrounding the announcement overshadowed another progressive harm-reduction initiative that has been welcomed by the country’s growing vaping industry. On World Tobacco Day on May 31, Health Canada launched its Tobacco Strategy, pledging to commit $330m over the next five years to help Canadians quit smoking or ‘reduce the harms of their addiction to nicotine.’ The strategy would also seek to prevent young people and non-smokers 62 | VMC from being exposed to tobacco. The announcement followed the implementation of the Tobacco and Vaping Products Act (TVPA) that passed the week before. Health Canada has now formally acknowledged that vaping products are a less-harmful alternative to smoking. Health Minister Ginette Petitpas Taylor said: “Through this strategy and the new Tobacco and Vaping Products Act, we can help people who use tobacco to stop and we can discourage others from starting. We are committed to the next phase of our work, which aims to drive down tobacco use by Canadians to less than five percent by 2035.” It is an unfortunate reality that smoking disproportionately impacts upon marginalized groups such as the LGBTQ+ community and indigenous peoples. The Tobacco Strategy will focus on these groups as well as on young adults.