FEATURES
A D R OP ABOVE T H E R ES T
On Premium Level
Premium Liquid Labs, Inc. President Sam Boucher on being an industry leader in Canada and
around the world
First of all, you must be really proud of how much your
company has achieved. We hear you recently celebrated
another anniversary?
Yes – it’s been an amazing four years. We have come a long way
and really look forward to what’s coming next. Our new state of the
art equipment with our second Canadian lab will allow us to pump
out juice within one to two business days and all retail orders out
same day. It’s a big challenge when regulations and specifications
change with each country we deal with so it is challenging with so
many to stay on top of. We also have a few great new lines coming
down the pipeline as well. It’s really amazing to make great juice
that keeps growing in popularity after almost four years, which is
rare in this industry.
What, for you, would be the stand out moments of the
last few years?
The best moments have been all the awards we have won and getting
to the top, along with the great team I have built. It has been a
challenge, but I have got a great team to take us to the next level.
Did you ever anticipate where things are at now?
I pinch myself every day and am so grateful to be able to help people
and offer a great product, [it] leaves me almost speechless and
to have such amazing customers and wholesale and distributors
as partners all over the world. Coming from nothing and having to
work so hard to get here is really a surreal feeling.
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Tell us about the salt nics and Ever Cloud menthol lines.
We have released the largest range of nic salts available on the market.
It’s astonishing how salt nics have taken off so fast. Especially our
menthol line and our signature mix nix which is for all vaporizers
drippers, sub-ohm and pod systems and it’s flying off the shelves.
[It] feels great to see a new innovative product I made keep people
off cigarettes more so than nic salts alone.
Premium Liquid Labs is renowned, and not just here in
Canada, for excellence in quality. How do you achieve
this on a consistent level?
Our testing process is second to none and I have a trusted right
hand man Brett, aka Ziggy, who is very thorough on testing and
consistency which has really helped while I deal with running the
company along with a great team who knows the product inside
out. I really stress on testing the product via testing machines and
physically with numerous Premium Labs professionals meaning
people know the product inside out.
What is your goal for the next 12 months and beyond?
Building a solid team from such a rapid growth, that’s the toughest,
and we have some really amazing and innovative stuff coming in
the near future as well as some great partnerships to take it to the
next level.