Vapouround Magazine Canada VMC ISSUE 1 | Page 36

NEWS BETTER TOGETHER The North American Vapor Alliance will work for industry both sides of the border By Gordon Stribling “The key is to get the regulation right to meet mandatory professional manufacturing and retail standards … and to promote tobacco harm reduction.” A Canadian industry advocacy group has partnered with a US counterpart to form the North American Vapor Alliance (NAVA). The Canadian Vaping Association (CVA) and the American E-liquid Manufacturing Standards Association (AEMSA) announced the partnership in September, with the promise to promote ‘sensible’ cross-border vaping regulations. The group will push for regulations that strike a balance between encouraging smokers to switch to less-harmful alternatives and ensuring that products meet strict safety standards and do not fall into the hands of youths. AEMSA president Scott Eley, said: “The key is to get the regulation right so that electronic vapor products meet mandatory professional manufacturing and retail standards, so innovation for new products is incentivized and to ensure that these products are regulated to promote tobacco harm reduction and are not categorized as tobacco products.” 36 | VMC In the US, the Food and Drug Administration continues to crack down heavily on so-called ‘tobacco products’, meanwhile the CVA has developed a positive relationship with Health Canada. CVA president Shaun Casey hopes that their experience of working with public health will benefit the AEMSA in their push to provide guidance to the FDA. Mr Casey said: “Canada has already enacted legislation which puts electronic vaping products in a separate category from tobacco products. The Canadian Vaping Association is excited to work with AEMSA as it moves forward developing its Generation 2 standards for e-liquids, e-liquid components, vaporizer hardware, and retail accreditations.” NAVA accepts membership from all federal regulators and not- for-profit organizations. Members share a commitment to nine regulatory principles that they believe will allow the industry to flourish and clear the path for smokers wanting to use reduced- risk products. NAVA plans to undertake a ‘best brains exchange’ where representatives from AEMSA will meet with officials in Ottawa and CVA members will travel to San Francisco to meet with the FDA. Canada’s Tobacco and Vaping Products Act (TVPA) was enacted on May 23 and many in the US see the act and the EU’s Tobacco Products Directive (TPD) as blueprints for fair and proportionate industry regulation.