NEWS
loud
Cloud
A rundown of the latest
industry news and
research from around
the globe.
Aim high or low?
Ex-smokers may be better off vaping high
nicotine liquids according to a study funded
by Cancer Research UK. Vapers using
low rather than high nicotine e-liquids
may be using their devices more intensely,
potentially increasing the risk of exposure
to toxins which may be present in the
vapour, according to the London South
Bank University study. The participants in
the study vaping lower nicotine reported a
stronger urge to vape, more acute withdrawal
symptoms and were less satisfied after use,
the findings show. While there can be toxic
chemicals present in vapour, they are far
fewer and at lower concentrations than in
tobacco smoke, the study clarifies.
Oxford rules
The online journal Oxford Academic has
come out against naming e-cigarettes as
tobacco products. “Are e-cigarettes tobacco
products?” describes the merging of vaping
and tobacco products as a, “particularly US
phenomenon” and said that the language
used by a medical academics must be clear
and unambiguous: “We are fundamentally
a scientific journal and should ensure that
the terms we use a clear, unambiguous and
valid.”
12 | VMC
Editor’s pick
A short satirical horror film has been released,
shedding light on the tobacco industry and
the media’s ongoing attempts to suppress
vaping. ‘The Vaping [Not Dead]’ tells the
story of a group of vapers whose lifestyle
choice is under threat from a psychopathic,
baseball bat-wielding manifestation. With
a cast and crew comprised entirely of
impassioned vapers, this award-winning film
directed by Dominique Aubert breaks new
ground for vaping activism. Read more on
page 70-71.
The ‘power wall’ effect
According to RAND Corporation, a non-profit
research organization based in California,
teenagers who view advertising for tobacco
products in convenience stores are more
willing to try vaping products and tobacco
products in the future compared to their peers
who visited a store where the tobacco ‘power
wall’ was hidden. In findings published by
the Nicotine & Tobacco Research journal,
adolescents who were not exposed to
the power wall were not as open to trying
e-cigarettes or combustible cigarettes. The
study’s lead author Michael S. Dunbar said
in a press release, “Our findings provide
evidence that hiding the tobacco wall in
convenience stores might reduce the
number of adolescents who try e-cigarettes.”
Researchers also say the study provides
more evidence that point-of-sale advertising
found in convenience stores is
“a persuasive force.”