Driving
Vitality into
the UK’s
CBD sector.
“I have not witnessed such quality staff training and
store marketing support for a CBD range, from any supplier
in the industry” - Kyri Potamitis Head of Operations Vape HQ.
Vitality CBD is a very well funded company, with a proven
track record of building a new category (e-cigarettes) from
scratch and taking it to the very top. With an extensive
background in the pharmaceutical and vaping industries,
our entire team has the experience and expertise to
supply not only the highest-quality but most popular CBD
products on the market with what seems to be, unrivalled
marketing support compared to the competition.
Ella Gligor, Marketing Manager for Vitality CBD explains:
“A premium quality CBD product is only the beginning.
Vitality CBD put an entire support system behind our retail
partners. Staff education is key to creating informed and
interested customers, and the competent staff that can
serve them. Our in-store training and supporting literature
have resulted in a 3-fold increase in sales of CBD products
compared to existing brands on shelf.”
When questioned about the types of in-store marketing
they provide to retailers, she responded:
“Retail support is crucial in making the products stand out
on the shelf, raising the customers’ interest and trust. Our
pre-made sales packages offer a comprehensive combo
of Wall-units, CDUs, sample stations and other branding
options that will improve a store’s presence. Once the retail
packs are installed, retailers report that their customers
increasingly enquire about CBD & why they should buy
it, and then confidently transact with significantly higher
basket spend than before.”
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VAPOUROUND CBD MAGAZINE
in-
Packaging and dosage is often confusing for consumers in
this relatively early industry and different products on-shelf
seem to have different ways of advertising the CBD content
on their labels for example, some showing a percentage
of CBD content in the bottles and some showing the
milligrams. Gligor clarified the situation from Vitality CBD’s
perspective:
“Clear labelling is something many customers have
been asking for. All Vitality CBD products come with an
easy to identify strength label for High / Medium / Low
concentrations, clear CBD content (300MG / 600MG
/ 1200MG) and colour coded flavour labels, as well as
comprehensive instructions booklets included in every box.
The exact dosage per drop and per recommended serving
is clearly stated on the packaging. In addition, each product
leaflet provides a basic understanding of CBD’s biochemical
functions, with a more comprehensive Knowledge Centre
available on our website for further reading.”
It seems that Vitality CBD have covered all elements a
retailer needs to maximise their CBD Category, including
quality product assurances so Grigor concludes:-
“Vitality CBD’s reputation alongside our distributor, Vape
Supplier, guarantee the quality and consistency of our
products, certified by third-party lab reports from home and
abroad, available on our website from the independent
testing of every single batch. Consumers can match the
batch number on their purchased product to the exact
certificate they find on our website.”