VAPOUROUND CBD MAGAZINE VMCBD2-compressed | Page 59

The top 25 nominees at this year’s Academy Awards, aka The Oscars, were gifted what has been described as a ‘six figure swag bag,’ jam-packed with fancy goodies including opulent cannabis edibles and a VIP membership to a cannabis social club in LA. A far cry from the party bags that us mere mortals will fondly recall from our younger days, these gift bags boasted a total a value of over $100,000. Inside were extravagant cosmetics, lavish edibles, and exclusive spa-breaks and holidays. The ‘Everybody Wins’ bags are curated and distributed by Los Angeles-based marketing agency, Distinctive Assets, a company famed for servicing the red-carpet industry with luxe gifts and events. With a regular presence at The Grammys, Tony Awards, People’s Choice Awards and The Oscars, Distinctive Assets has become a name synonymous with gifting the celebrity elite. Following this year’s Academy Awards, Lash Fary, the company’s founder, told Vapouround CBD: “We work on these nominee gift bags year-round and we are always looking for a blend of fun, fabulous and functional items. “I noticed that so many of my friends and colleagues were getting great results from CBD and THC products. It seemed like the perfect time to share some best-in-class products in this category with these best-in-class actors, actresses and directors.” So, what CBD goodies did the A-listers leave Hollywood’s biggest awards night with? Gourmet cannabis brand Coda Signature shared their award- winning THC truffles, along with bath bombs and vape gear, ahead of their launch in California scheduled for later this year. CEO of the Colorado-based company, Mark Grindeland, said in a press release: “With our California debut just a few months away, Coda Signature is thrilled to partner with Distinctive Assets and take part in this classic Hollywood tradition. much as we enjoy their exceptional contributions to the world of film.” A CBD supplement by Renee Lynn, a medical aesthetician and former make-up artist, also featured. Her CBD Rx SUPREME supplement has been marketed as an ‘age intervention,’ with the added benefits of general wellness. Just what the stars ordered. Skincare products from High Beauty, including their High Five Cannabis Facial Moisturiser and High Expectations Facial Oil were included to assist celebs with their expensive-looking glowing complexion. Enriched with cannabis sativa oil, these products promise to balance and repair the skin, which may well have come in handy for future post-awards night hangovers. And, for those that fancied a bit of down time, an annual VIP membership to LA’s first ever cannabis-friendly social club, MOTA, was also in the bag. The aptly named Medicine of The Angels strives to ‘promote wellness,’ with their homegrown ‘medicine,’ we’ll let you decipher that one… The plentiful bounty of presents in this year’s bag also included a weeklong holiday in Greece, a weeklong stay for two at the Golden Door luxury wellness retreat, original artwork by Reian Williams Fine Art, and a whole deluge of hair, beauty, and other wellness products. Speaking to The Hollywood Reporter, Lash Fary said: “We only give 25 [bags] as opposed to 140 for The Grammys. The value of those tend to be a bit more, because we have expensive trips and things that people can’t give out in higher quantities.” However, with so many celebs coming out and endorsing CBD and cannabis products, it’s no surprise that Lash wanted to include some cannabis-based treats in the bags this year. “Truthfully, we had been including CBD products for a couple years now, but this was the first time including actual cannabis-infused products. I really do hope that the attention we received will help normalise the use of CBD and THC products and I think it is really helpful for people to learn the difference between CBD and THC.” “We celebrate creative artistry in everything we do at Coda Signature, and we hope that the nominees enjoy our products as VAPOUROUND CBD MAGAZINE 59