Europe’s largest CBD expo will draw
more than 80 exhibitors to London’s
ExCeL over two days and will cover and
area of more than 4,000 square metres.
The event is billed as a hybrid business and consumer show,
focused on all things CBD, cannabinoids and medical cannabis.
It will serve as a platform for CBD brands at all levels of the
supply chain and will connect companies with consumers eager
to navigate the often-overwhelming CBD market.
The Europe CBD Expo is the latest to join a slew of legal
cannabinoid events to have been added to the UK and Europe’s
event calendar in the last couple of years.
But unlike some of its competitors, Europe CBD Expo is more
than just a showcase for the, dare we say, ‘full-spectrum’ of
CBD products and companies vying for consumer pounds.
The thorough vetting process set by the organisers has been
designed to ensure that only the highest calibre of products,
companies and speakers are included over the weekend.
We last spoke to London CBD Group marketing director Kristina
Spionjak for the inaugural issue of this magazine. The event has
since begun to take shape, with more speakers confirmed and
the seeds planted during the planning process beginning to
sprout.
One recent addition to catch our attention is the app, which
will give attendees access to the floorplan, agenda, exhibitors,
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speakers and workshop details, as well as a highly-accessible
networking platform.
Kristina said:
“B2B visitors and exhibitors will be able to set appointments
with their fellow attendees, and for exhibitors the event app also
offers a lead retrieval system enabling them to record the details
of everyone that visits their booth.”
Industry professionals can connect with accredited press,
influencers and brands in the Influencer Lounge. Press passes
will only be issued to media and influencers on assignment
for recognised organisations and publications relevant to the
industry.
Interviews with leading brands and figures will be broadcast live
on social media throughout the day.
Kristina said:
“The Influencer Lounge is exclusively for our sponsors and
exhibitors with number of limited tickets going out on sale to the
public. Press and influencers attending will receive a show bag,
with the latest CBD products from the exhibitors worth over £250
- including the latest issue of Vapouround CBD.”
The workshops will feature interactive sessions for consumers
and individuals working in the industry. The programme is highly
varied, covering everything from investor sessions and product
demonstrations to panel discussions with leading doctors.
Issues such as regulation and the latest scientific research are
likely to be of particular interest to consumers in light of the
challenges faced by the many Britons to have been denied
medical cannabis despite changes to the law last year.