CBD CIRCUIT
How to build
rocketships
“Too many of us sit idly by, afraid of doing what we do best.”
Krista Whitley of Altitude Products undoubtedly received the best
reaction from attendees. Her catchphrase, ‘Rhinos are unicorns
with curves’ had every woman in the event suite clapping with
attitude.
Krista told her story, how she began experimenting with CBD in
her Las Vegas home to help her children, before moving on to
selling THC weekend boxes and developing a beauty range.
‘Social Krista,’ as per her Twitter handle, was the highlight act if
you like. She showed each and every woman in the room what
can be achieved when ambition is matched with determination
and a solid support network.
She opened her presentation – which she gave in a red velvet dress
by the way – with a strong home truth, saying: “Too many of us
sit idly by, afraid of doing what we do best.”
Having begun her CBD journey for her children, she continues to
launch products which have a place in her life, or which could help
someone close to her.
She released a female-aimed cosmetics range under her daughter’s
name, Bella, before launching a CBD range for the millennial man.
Always leaving her charismatic mark, one of the products in the
men’s range is a CBD-infused lubricant called Knob Polish.
The social media guru discussed her clients and revealed one of
her first ever clients was Snoop Dogg’s Merry Jane. She has also
worked with Whoopi Goldberg.
In 2019, Krista Whitley’s ‘rocketship’ Altitude Products board of
directors is 100 percent female, something which was incredibly
well-received by the audience.
The entrepreneur said she believes there are three keys to building
successful companies, or ‘rocketships.’ “Your best tool is unity. Your
best building material is tenacity. Your best fuel is passion.” For
more unicorn moments from Krista, read our interview with the
CEO on page 73.
VAPOUROUND CBD MAGAZINE
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