If it’s good enough for Martha…
Lifestyle goddess Martha Stewart is teaming up with Canopy Growth to develop a new line of CBD products
for both humans and animals. Rapper and cannabis advocate Snoop Dogg is also affiliated with the company. In a
statement, the businesswoman and television personality said: “I am delighted to establish this partnership with
Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living.
I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s
beloved pets.” With an estimated net worth of $638 million and her reach to America’s older generation, Martha
Stewart could be the perfect poster girl for CBD in the US.
Photo credit: Digitas Photos via Flickr
Chelsea Lately
Comedian and E! television host Chelsea Handler recently announced
that she will bring out her own line of cannabinoid products. A long-
time cannabis advocate, Handler has never kept her appreciation of
cannabis a secret, so this move may not come as a surprise. Speaking
to The Hollywood Reporter, Handler said: “It really means a lot to me,
what [cannabis] has done for my friends and the people who have
been re-introduced, so it’s a female-centric kind of motivation and
I want to do a line that represents that, to reintroduce women to the
marketplace, so that’s my goal.”
Hemp style
Levi’s have unveiled a spring/summer range made
entirely out of ‘cottonised hemp’. Hemp is said to
be more sustainable and eco-friendly than cotton.
See the range on page 68 & 69.
Beat the itch
The National Eczema Association has acknowledged CBD has anti-
inflammatory and antimicrobial properties, along with a “powerful anti-itch
effect.” In a recent human trial, there was a 60 percent improvement
in severity of itchiness after application of an endocannabinoid cream.
The NEA explained, “There are receptors in the skin that interact
with cannabinoids that could reduce the symptoms and appearance
of atopic dermatitis” and due to their capability to reduce staphylococcus
bacteria on the skin, CBD, “holds promise” in relieving common side
effects eczema sufferers experience.
Going mainstream
US pharmacy chain CVS has started selling CBD cosmetics in eight
states. The range includes creams, roll-ons and lotions. The chain will
not be selling CBD in foods or supplements, which remain in legal limbo
pending FDA regulation. CVS health spokesman, Mike DeAngelis, told
USA Today: “Anecdotally, we’ve heard from our customers that have
used those products that, gee, it’s helped with pain relief for arthritis and
other ailments. We're going to walk slowly, but we think this is something
customers are going to be looking for as part of the health offering."
VAPOUROUND CBD MAGAZINE
11