Now with his own products garnering more and more
positive feedback, George says he finds CBD particularly
helpful when trying to come down off a high-energy game,
using CBD for, “the sleep side of it. For me, it’s essential
post game. I don’t have caffeine during the week, but
game day I have a lot of caffeine and normally I can’t
sleep until three in the morning. You’re wired up. Your
body aches after a game, it being so physical.”
Both agree they have been fortunate enough to play for
such an ‘open-minded’ club at Saracens, and having proven
their worth time and time again, they respectfully took
their business idea to the rugby unions and associations
to keep them informed.
“It’s been really rewarding off-field for us. We are so lucky
to have a club here which supports the off-field side of
things. Obviously, it’s quite a controversial topic if you
want to look at it as a controversial topic,” George adds.
“They’re such an open-minded club, if you can show that
you’re going in the right direction. We’ve kept the Rugby
Football Union (RFU) and Rugby Players’ Association
(RPA) involved, we’ve spoken to all parties involved
and they’re being supportive of it. There’s a professional
understanding, which is exactly what we need. We want
athletes using these products.”
Dom and George each use CBD in their own personal
routines, which is exactly what is unique about the market,
with CBD being available in various products, strengths,
flavours and spectrums. Dom says he uses fourfive cbd
in the mornings and at night-time, keeping it within easy
reach in his wash bag. While for George it’s all about
sleep and recovery.
After eight months in development, the first range of
products are now available, and have been on the receiving
end of positive reviews on social media. Thanks to sleek
and minimalistic packaging and a mantra they envisage
the brand living by, ‘Rest. Recover. Rise.,’ both George
and Dom have cemented a platform aimed straight
down the middle of the posts.
The first impression I had from checking out some of the
products was this is not your average, low-cost common
CBD brand which looks like so many others. This is clinical,
clean and well put together. “We’ve gone quite big on
the design side of things,” George says, while Dom adds
they probably changed the “name and design about 10
times. It was a hard process.”
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