FEATURE
It’s not every day you come across a pair of sports
stars with an innovative meets trend-setting side
hustle. Along came George and Dom, leading the
way for CBD standards and education in professional
British sporting realms.
We met at Old Albanians Sports Club, Saracens’ training
ground, the same day CBD was to make its live TV debut on
ITV This Morning, and for a minute I felt like I was snooping
for the enemy in red – you can take the girl out of Munster …
Five minutes into our conversation, the knowledge and
depth in detail George and Dom have invested in their
new venture became apparent. They might fit the rugby
player ‘image’ to some, but they’re true CBD nerds at heart,
having discovered the product when recovering from their
respective injuries last year.
It was quite refreshing to see their ambition unfold, as I was
introduced to their debut range of fourfive cbd products,
the brand name inspired by their respective positions on the
pitch.
Combined they have two decades of rugby years, which adds
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VAPOUROUND CBD MAGAZINE
up to a lot of physical pain via injuries, followed by often
lengthy recovery periods. In a fast-paced competitive
sport like rugby, getting back to optimal fitness is priority
number one. Fitting then, that just over a year ago, when
the World Anti-Doping Agency (WADA) lifted a ban on
CBD in professional sport, the friends and colleagues
began to develop a keen interest in the substance.
“For us, it was mainly for recovery,” says Dom, who recently
became a father for the first time. “I got injured last year
and had an operation on my knee. I used this when coming
back from injury. I was Googling new recovery methods
and obviously it’s massive in America. It coincided with
CBD being legalised in sport, so I said I’d give it a go
and it worked really well for me.”
Like many who encounter CBD products for the first time,
George on the other hand was more of a sceptic.
“Dom is more optimistic than me. I’m a big sceptic. He
was talking to me about it after he had his operation, then
I had my operation a month later, so I said ‘OK, I’ll give
it a go.’”