You have an exciting range of e-liquids , we love the sound of your baked apple e-liquid . What do flavourists ( people who create and taste the e-liquids ) on the Cotton & Cable team look for when creating e-liquids ? Do they have a preconceived idea in mind , before they start mixing ?
Authenticity . We wanted to make gourmet , premium British flavours . The idea for the flavours comes from traditional British desserts , each flavour started with the dessert itself . Making it , eating it , or in the case of Hot Cross Bun , toasting it . Then thinking about what makes it taste so good and what the proportions , are to re-create it as a vapour . We wanted to create depth through layers so you can pick out different flavours on the inhale , exhale and the more you vape it . We want people to vape our juices and know exactly what it is .
I ’ m a vape store wanting to stock your e-liquids . What are the next steps to make this happen ? Is there a lead-time , from making an enquiry , to having your tasty e-liquids in my store ?
We can move really quickly , one of our most
How do you think Cotton & Cable can add to the already eclectic mix ?
It has been a difficult time for the industry having come from nowhere to being a saturated market , flooded with home mixed juice and fairly average flavours . We wanted to create liquids that better or rival US premium companies , because there are not many UK companies that can . The recipes have been painstakingly crafted over a long period of time to get the perfect balance . We were never about making a quick buck - we are part of the market because we love it . We believe we have created a premium brand or as the Vaping Pogonophile says a “ platinum brand ” which means we believe we bring something special to the market .
How do you want people to feel when they ’ re vaping Cotton & Cable e-liquids ?
Happy – and possibly a little smug !
Where do you want to be in 5 years ’ time ?
Everywhere .
What is your favourite thing about the working in the vaping industry ?
The fantastic community . recent stockists turned round in 4 days . We have a large pre-steeped stock and our juices don ’ t leave until they are fully steeped , so our stock levels are key to growth .
What do you think of the UK vaping scene ?
To find out more about Cotton & Cable or make wholesale enquiries , go to website www . cottonandcable . co . uk , email hello @ cottonandcable . co . uk or call 0203 823 8048 now .
Cotton & Cable- 13