You have a very distinctive name , we love your cool , fashionable branding ! What was the reason behind the look and feel of the brand ?
The brand is based around flavour . The cotton and cable in your tank or dripper is what delivers the flavour . We found it difficult to find a way to get across the complexity and detail of the ingredients in just the name ; this is where the random multistripe comes in . Each colour depicts an ingredient . We wanted something traditional but modern , simple but also complicated , responsible by appealing to adults without looking like sweets or drinks .
How did Cotton & Cable come to be ?
Having been a heavy smoker for years and struggling to quit , Lee fell in love with vaping , not able to believe that not only was it a substitute for smoking but was actually far more enjoyable . With very few standout flavours in the market , despite there seeming to be hundreds , and frustrated by limited all day vapes – Lee wanted to create complex , authentic flavour with depth . After lots of initial mixes and incredible reactions from the Cotton & Cable taste guinea pigs – Cotton & Cable was officially founded .
We ’ re now well into the new year . What advice would you give to someone using NRT or other quit-smoking tools who may have lapsed into smoking ? Why should they consider vaping ?
As everyone knows it ’ s 95 % safer than smoking . But the reason they should consider it , is because you can replace cigarettes with something that is genuinely better . Cigarettes are like analogue and vaping is like digital . Once you have vaped for a while you get all the same benefits as quitting - taste , smell , feeling healthier but you are now in control of your nicotine intake . You can gradually reduce it whilst enjoying your newfound taste buds ( combined with all the exciting new mods and tanks ) instead of feeling self-conscious , that you smell and your lungs are black . Vaping gives you an escape from that heavy feeling of addiction to cigarettes – why would you smoke when you can vape ?
At Cotton & Cable , you use only the best ingredients , including Swiss-made Nicotine , pharma grade VG and PG , and premium USA and EU flavourings . Apart from using first-rate ingredients , what sets Cotton & Cable apart from the thousands of e-liquid companies out there ?
The complexity of the recipes – all of the recipes , is staggeringly complex . We create multi-layered flavour , the more you vape it , the more flavours come out . Unlike other juices , when flavour fades , it literally fades . With our juices , as one flavour fades another appears . Our juices are balanced with between 10-17 different flavours which means your taste buds don ’ t get bored after a day or a few hours – or in the case of some liquids 10 minutes .
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