Vanish Magic Magazine Vanish magazine 38 - Page 33

PRODUCT TO MARKET 4 Strong effects Part of Yigal’s thought process is trying to create strong effects magicians can do out of the box but they have to be friendly to use and versatility is a big plus. 5 Be realistic If your intention is just to make big money from creating an effect to sell to other magicians … then find another way to make more money. 6 Protect your ideas If you have an idea you think is spectacular and will be around for a very long time then you need to protect it. A trademark is very powerful, in addition you might also want to look at a provisional patent which is very inexpensive and good for one year and allows you to decide if you want to go forward with a full patent at a later stage. More info can be found at USPTO.gov, which is the site for the United States Patent and Trademark Office. 7 Know the market You need to know the market you are going after, being aware of strengths and your vision so you can distinguish your items from everybody already out there. VANISH MAGAZINE www.VanishMagazine.com 33