US Women Magazine August 2014 Vol 1 Issue 1 | Page 25

Marketing Do research and determine where your customers focus their attention. One huge challenge for small businesses can be social media overload. You do not need to have a presence on every social media site. You will spread yourself too thin and waste your marketing efforts. Communicate with your followers and connections. Optimize your ads. Use Facebook to promote a post, create an ad and accept automated optimization. Facebook promotes your ad to the people most likely to click on your ad. Make your social media a cut above the other marketers. Develop a marketing campaign that is different from your competition. Do what you can to help your audience choose you. Unique tactics include live internet broadcasts on social networks, Instagram, and personal networking. Think outside the box when engaging in social media networking. Just remember to keep your marketing light, fun and professional. US WOMEN MAGAZINE The Fastest Growing Publication for Professional WOMEN! 210.254.9719 361.585.8651 • • • • • • • • Social Media Blasts $79 Classifieds Listing $5 Marketplace Listing!! Affordable Advertising ~ Starts as Low as $25!! Full page ads only $99 Vendor/Swag Bag opportunities Women Conferences Website Advertising www.USWomenMagazine.com