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When it comes to researching a potential selling range or asking
price, recent sales of comparable properties will usually provide
the clearest evidence on which to form an opinion.
A good buyer is almost certain to be aware of recent sales of
similar properties. In fact, they may have even been the losing
bidder on one or more properties for sale. Their price opinion
will be almost totally based on sales of similar properties and
emotional attraction.
Every now and then a seller may be influenced by the asking
price of a similar property for sale in their area but it’s only actual
sales that count when you’re researching real estate values.
One of the biggest personal rewards I can experience is working
with a seller to build a marketing campaign that lets us achieve a
sale price substantially higher than what we all thought.
59.
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