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The Ultimate Home Sellers Guide
Building buyer excitement with an
open house
Many people believe an open house is just a convenient way for
the agent to pick up new buyer clients and, while it’s hard to deny
the efficiency of setting a single time window so all buyers can
view a property at once, there’s another more important reason
behind an open house:
When multiple buyers visit an open house, this sends a message
to each buyer that the property is attractive and attracting. This
doesn’t always happen but it’s a powerful marketing tool when it
does.
We all want to own something someone else wants. That’s why a
Van Gogh painting is so valuable. There is serious demand.
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