US - The Ultimate Home Sellers Guide Generic - Ultimate Home Sellers Guide | Page 51

• Numbers show that most buyers today begin their search online. So even if they haven’t set up an alert on a real estate portal, their search will quickly reveal a new property for sale. • Serious hot buyers will usually ‘stalk’ an area solidly to see if any new listings have come in to the market. This is where a good property sign is an essential part of the marketing mix. 
 • As I’m always connecting with new buyers and recording their specific buyer needs, my real estate software lets me create a ‘buyer match’ to target potential buyers I have recorded in my system. I then follow up with email and phone calls to let them know a viewing time or offer more information. 49. More great ideas at HotSellerTips.com