Other clients need to do very little or nothing before buyers inspect their property . It all depends . Every property is different .
The easiest way to approach presentation priorities is to look at the critical marketing images you ’ ll be using once your marketing starts .
Chances are , most buyers will first become aware of your property from an Internet or magazine listing .
For a single-family home , this will normally be an image from the outside . This single photo is what we call the ‘ hero ’ shot and I will get in to this in more detail under ‘ Marketing ’ but the outside image is the main influencing factor here .
If a buyer , searching online sees a home they like , this will prompt them to spend more time looking at the property and start searching other images .
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