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The Ultimate Home Sellers Guide Let me explain: When you look around, almost every physical thing you can see was purchased at a recommended retail price. Okay, it might have been on sale and you scored a great deal but there was still a price anchor point to begin with. Not so with property. Real estate has a few unique features that allow the seller to influence the selling price if they know what to do. First, there is no fixed price. 14. More great ideas at HotSellerTips.com