Urlifestyle Magazine October 2016 May 2016 | Page 24

“Solid” Financial Planning
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Hogarth’s 1751 two part print “Beer Alley” and “Gin Lane” compare and contrast the virtue of drinking beer and ale to the horrors of
drinking gin. The central figure in “Gin Lane” is a prostitute neglecting her child falling as she reaches into a snuff box. The inspiration
for this character might come from Judith Dufour who in 1734 strangled her two year old daughter, sold the child’s clothes and bought
gin with the money.

dropped from ten pounds to only
one pound. Sales from distributor to
the public were also forbidden and
the duty was increased, however it
was still low enough that distillers
complied.
Finally in 1751, Parliament passed
their final gin act. Duties on distilled spirits were slightly increased.
They regulated the sale of spirits to
ale houses, inns and taverns. Unlicensed retailers were also given a
five pound reward to inform on distillers supplying them. Because of
the lack of drastic regulations back
alley gin joints began to die off and
consumption began to wane.
The Gin Epidemic changed a society from polite social drinking into a
virtual nonfunctional drunken mess.
Despite the negativity regarding
18th century gin consumption, gin
remains an incredibly popular spirit. Ironically, the Gin Craze would

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Social critic,
satirist and painter
William Hogarth’s
1732 “A Midnight
Modern Conversation” shows people
of all walks of life
imbibing over a
punch bowl. This
sort of behavior
had never before
been seen on such a
high scale and in so
many public places.

bring about some changes in women’s rights. For the first time in English history men and women would
drink together. America would have
the same result due to Prohibition in
the early 20th century.
Perhaps no spirit is so loved and
reviled as gin. Whether or not the

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Insurance products are offered
through the Ohio National Life
Insurance Company and Ohio
National Life Assurance
Corporation. Product,
product features and
rider availability
vary by state. Issuers
not licensed to conduct
business in New York.

imbiber personally enjoys gin, it is
hard to not appreciate its long and
robust history. From its possible
origins in 13th century Bruges to its
rise in America during the 19th century, gin has been around and is not
going anywhere.

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