Hottest Hair Trend of
2015: Curls Are In
BPT) - Pack away that flat iron because curls are
making a comeback. Trend watchers are praising
curly hair as celebrities, politicians and even
business leaders are starting to embrace their
curly tresses. From runways and the big screen,
to boardrooms and capitol buildings, curls are
taking center stage.
A third of American women have curly hair,
according to Kantar Worldpanel's Ethnic Hair
Analysis. Yet a Dove Hair study found that 70
percent of women with curly hair feel they need to
regularly "tame" their curls, and only 10 percent
said they were proud of their curly hair.
"I work with many women who love their beautiful
curls, but often struggle to manage them, and
instead opt for flat irons or chemical
straightening," says celebrity stylist Cynthia
Alvarez, a curl expert for Dove Hair. "But curls are
having their moment. The secret to rediscovering
a love of your curls is to keep them nourished so
they are soft, smooth and defined."
Curly hair may vary by texture and pattern, but
the common denominators seems to be dryness,
frizziness and lack of moisture. Women can
achieve beautiful curls when they find the right
products.
"No two curl patterns are the same, so it's
important that you find products specifically
designed to nourish your curly hair," Alvarez
says. "I like Dove Hair's new Quench Absolute
Collection. The products, with a blend of protein,
nutrients and Brazilian Buriti Oil, improve
manageability, quench dryness, and smooth,
strengthen and nourish curly hair."
Curls are definitely in the spotlight and with the right
cut, style, products and tips women can achieve
their full curl-potential.
Alvarez offers some tips for caring for your curly
hair:
* Embrace your curls. Flat, straight hair isn't for
everyone. Celebrate your natural curls and focus on
keeping them healthy-looking and beautiful.
* Choose products specifically designed to nourish
and hydrate curly hair. Naturally wavy, curly hair
needs nutrition and deep nourishment from within.
* Deep condition often with a product like Dove
Quench Absolute Intensive Restoration Mask. The
product envelops each curl to deliver intense
nourishment for a smooth and shiny finish.
* Lose the terry cloth towel and switch to a microfiber towel that is gentler on hair and able to help
dry hair faster without creating frizz.
* Try a leave-in treatment like Dove Quench
Absolute Supreme Creme Serum, which adds an
extra layer of moisture to help fight frizz.
For more curly-hair tips and products, visit
www.dove.us.
"At the end of the day, whether your hair is curly
and bouncy or straight and sleek, you should
nurture the beautiful hair you were born with,"
Alvarez says.
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