HUE (noun) a gradation or variety of color HUE begins a new revolution for a truly innovative 21st century approach to men’s hair and skin care. Our world is changing. Cultures are blending to form the voice of a new generation. HUE was developed in recognition of the rapidly evolving cultural diversity in our world. We realized that men of African, Asian, Latin, and Middle Eastern descent had specific hair and skin care needs. However, while formulating and testing our products we found that they are truly FOR EVERY MAN. The only products currently available for textured, curly, and/or coarse hair are filled with petroleum, silicone, and synthetically based ingredients. Until now... Welcome to the HUE revolution.