URBAN LIFE 'N STYLE OCTOBER 2016 | OUT THE BOX | Page 18

LADUMA NGXOKOLO
Laduma
Ngxokolo won
the 2015 Vogue
Italia scouting
for Africa prize
allowing him to
showcase his
collection at
the Palazzo
Morando Show
in Milan, Italy

aduma Ngxokolo is one of
Africa’s finest knitwear
designers and innovators of
the Xhosa (one of the South
African dominant ethnic group)
inspired knitwear brand
MAXHOSA BY LADUMA.
Ngxokolo established the brand in 2011
with a desire to explore knitwear design
solutions that would be suitable for the
amakrwala (Xhosa initiates) traditional
dress.
How has your local brand impacted
the international market? It has
impacted positively in a lot of ways, I’ve
created a lot of awareness about the
Xhosa culture, many people abroad didn’t
even know that we have cold winters in
South Africa.
When will the collection be available in
stores? The Spring/Summer 2016
menswear collection will be in stores in
October of this year South Africa.

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Any international stories regarding
your range and living style.
Marketing my brand overseas has been
one of the best experiences for me, from
teaching people how to pronounce
MAXHOSA and my last name to sharing
the story behind my knitwear.
Tell us about your preparations for
the Africa International Fashion week
coming up in Lagos, Nigeria in
December? The latest menswear
collection has already unveiled a few
touch points in terms of what the
womenswear collection is about as well,
it will be more or less the same styles but
translated into feminine versions, I think
it is very important for them to correlate.
Describe this collection in three words.
Playful, Exotic and Uniform.

f o r M OR E a b o u t L a d u m a
Click HERE

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