Urban Grandstand Digital Issue 10 | Page 24

Steve Lobel: I mean look... everybody is everybody these days. Everybody is the manager, rapper, singer, dancer, and video director, but we’re all the same. We all bleed, shit, and we’re all going to die one day, or you’re not human. So I don’t judge people. Only God can judge, but the advice I give is make sure you want to do this. Work hard. My 5 or 6 keys to success were communication, organization, follow-up, never taking no for an answer, and common sense, which is not common. That’s the advice I give. Make sure you want to do this, love doing this, and know it’s a business. You need to know certain things. UG Digital Mag: I love it. Again, I appreciate you, and I’m grateful for this opportunity. Steve Lobel: I just want to tell every body that less is more, quality over quantity, money comes and goes but history stays. I’ve been blessed, but it’s a gift and a curse. You have to take the good and the bad. Love what you do, and work hard. The hard work pays off. Nothing happens overnight. Rest in Peace to Eazy E, Rest in Peace to B.I.G., Rest in Peace to Big Pun, Rest in Peace to Tupac, Rest in Peace to Jam Master Jay, Heavy D, you know, I’ve had the opportunity to work with a lot of those people. Sky is the limit. + Steve pictured with Sean “Puffy” Combs, Junior Mafia, Notorious B.I.G., and Bone Thugs ‘N’ Harmony. ugdigital.com