UPS Market Vision Automotive and Industrial Products | Page 6

Customers are constantly connected to the internet and actively using it to shop, primarily on their smartphones. They are present on multiple channels and expect businesses to do the same.

Automotive SEO:

Drive Traffic to your Website

400,000,000+

Google searches on auto parts per month

Consumers first turn to search engines to find auto parts and services. Without optimization, automotive businesses are left undiscovered.

Consumers are keeping their vehicles longer (around 11.6 years) and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles.

$722.8 Billion

By 2020, the global automotive aftermarket industry is expected to reach