A large part of today's B2B buying process is completed anonymously online. As a result, websites have become increasingly influential in customer acquisition, especially in the industrial product market.
E-commerce:
Changing Dynamics for Industrial Products
Relevant content is key in the consideration phase of the buyers journey, but the user experience on the website is just as important.
No more big-book catalogs, phone orders, and fax purchases
Visibility of Product Information
Assigning Purchase Roles and Limits
Tracking Order Fulfillment Across All Channels
What are B2B buyers looking for in an Industrial products Website?
Are you struggling with how your B2B e-commerce website looks and operates?
Does it have everything it needs to support your B2B business?
Is your current website team able to support your growth?
Are you planning to make any major changes to your e-commerce website in the next year?
Key Questions to Ask Yourself: