FOREWoRD
Of all the aspects of business, the creative journey
that you go through while launching a new venture
from scratch, remains one of the most memorable
and exciting parts of the process. This is especially
so when devising a new brand. We’ve recently
been immersed in the process of bringing our
very first Cassia property to light, which is slated
to open in Phuket, Thailand, in October 2015. I’m
confident that the property will help re-define
hotel residences with cutting edge design, "street
art" and incredible choice.
We’ve brought enhanced interactivity to the
process, with games and social time in the lobby,
with creative hangout spaces that allows you to
mingle, make new friends and share experiences.
Aside from hardware, Cassia Friends, our multitalented crew, will take care of guests and suggest
great places to visit.
A Phuket opening is nostalgic too, given it’s
where Banyan Tree began over 20 years ago and
we now have five hotels in Phuket with Cassia’s
opening. In June, we’re unveiling Banyan Tree
Huangshan, a superb gateway to a fascinating part
of China. Elsewhere, Banyan Tree is also exploring
new ways of furthering its core values of romance
and sense of place: including an exciting 'spa
sanctuary' room concept, featuring unlimited spa
treatments for guests. Now, that's a proper escape.
Within this edition, food and beverage
experiences are very much on our minds too.
Angsana has been putting the finishing touches
to its new South East Asian restaurant concept,
sure to launch some great culinary adventures for
guests. As a brand embodying fun and spontaneity,
Angsana is also exploring its own signature dining
events, as well as exciting new digital platforms
showcasing chefs videos, recipes and food articles.
Yet as with any launch, it's also important that
some things remain unchanged. While all our
three brands will offer different experiences, the
common thread remains our signature hospitality,
delivered with an authentic personal touch. That
resonates with our guests as much today as it did
more than two decades ago, and I'm extremely
proud to say that it's a big part of what keeps
people coming back to us.
Banyan Tree is also exploring
“new
ways of furthering its core
values of romance and sense
of place: including an exciting
new 'spa sanctuary' room
concept, featuring unlimited spa
treatments for guests.”
Ho Kwon Ping
Executive Chairman
Banyan Tree Holdings
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