HANDMADE JOURNEY
HIBERNATE
IN STYLE
R E D E F I N I N G L U X U RY T H R O U G H
I N N O VAT I O N , B A N YA N T R E E ’ S
F O U RT H B R A N D , D H AWA , I S
SET TO OPEN ITS DOORS — AND
GUESTS ARE IN FOR A SURPRISE
PHOTO: CORBIS (MAIN)
CAUGHT IN TIME
U N D E R T H E B A N YA N T R E E
01/06
2016
Luo Yang is home to some
of the most impressive
carvings in China. There
are believed to be around
10,000 statues carved
out of the rocks in some
1,400 caves, each
statue ranging from 25
millimetres to 17 metres in
height and are believed
to have been started
around 400AD. The area
is now a UNESCO world
heritage site
In an increasingly interconnected
world, the lines of work and leisure
are often blurred. Writing emails on
a laptop in bed, shopping online or
downloading movies, the room that
was a place of solace has now become
an extension of our everyday life.
Recognising that travellers today
want to do what they want, when they
want and where they want, Banyan
Tree’s new brand, Dhawa, gives guests
absolute choice in a compact, casual
and creative hotel that makes them
feel utterly comfortable with whatever
they decide; whether they choose to
hibernate or mingle.
Marry this up with design
excellence and sustainable business
practices and this is an intriguingly
different brand, and one that guests
cannot help but recognise boasts a
spark of chic originality.
The Dhawa brand — named as all
the Banyan Tree brands are, after an
Asian tree — builds on Banyan Tree’s
reputation for redefining luxury
through innovative thinking.
Dhawa appeals to the designdriven, digitally fluent and tech-savvy
customer; one who appreciates a point
of difference. Today’s travellers don’t
have time to settle in; they expect
seamless integration, and with the atyour-fingertips experience of Dhawa,
those expectations become reality.
The Dhawa concept appeals to
a younger market, interested in the
world around them and the new
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