EXPLORE
TASTE
REFLECT
CREATE
SWEET LIKE SUGAR
U N D E R T H E B A N YA N T R E E
01/06
2016
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A B O V E : Created by the Santiago
Brewing Company in 1914, this iconic brand
was later bought by the rum giant Bacardi.
Cerveza Hatuey beer, a 1940s example
shown here in its trademark conical can,
was originally brewed for the home market.
Plans were made in the 1990s to market it
globally as a specialty brand
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EXPENSIVE TASTE
The most expensive rum on
the market is said to be a
1940s bottle of Wray and
Nephew — worth a cool
US$54,000 for anyone
who can afford the tipple.
Made in Jamaica it is more
than 70 years old and owes
some of its notoriety to the
renowned mai tai cocktail
at Trader Vic's. According
to therichest.com, Vic liked
it so much, he used no other
brand. This may be why
there are thought to be only
four bottles left in the world.
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PHOTOS: WWW.HAVANACOLLECTIBLES.COM (RUM LABELS)
The favourite tipple of swashbuckling
pirates of yesteryear and a regular
perk of sailors in the British Navy until
the 1970s, today rum is taking on a
trendier vibe than being seen purely
as the preferred evening tot of men
of a certain age.
Abundant with sugar cane, the
Caribbean is awash with the right
ingredients for rum. While some of
the other islands produce a heavier
and more robust variety of this sugary
liquor, Cuba’s own brand of rum is
renowned for its refreshing lightness.
Fresh, crisp and clean, the Cuban rum
is less heavy and much less robust
than its cousin in Barbados.
Havana Club is the best-known
rum in Cuba, where a combination of
perfect climate and fertile soil grows
some of the m