Raffle Insights and Statistics
Key Findings
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Since the launch of Zaffo we have been working hard at collecting relevant statistics and figures that can help you tailor your raffle campaigns as well as help us continue to make Zaffo great. Below are some of our key findings.
- Average conversion rate for an online raffle campaign on zaffo.com: 14%
- Average referral rate from Facebook: 32%
- Mobile devices mostly used with 41.52% of all traffic coming from mobile
- There is a 44% opt-in rate to email on average
- There is a 10% opt-in rate to phone on average
- Average basket value is £14
- The mostly used ticket price is £1
To get a comprehensive view of our findings and our suggestions for a successful raffle campaign, please visit our blog: http://blog.zaffo.com/online-raffle-insights