Facebook is one of the largest social networking sites boasting 1.5 Billion active monthly users. Facebook is typically used to share photographs, stories & videos with friends & family, however as it grows so does the potential for charities and organisations to promote material on Facebook.
Facebook Promotion
Facebook can be used as an effective tool for promoting material to a dedicated and loyal online community. Building this community largely depends on what type of content you are creating – remember the 80/20 rule.
The 80/20 rule: Your content strategy should be based around the 80/20 rule. You should post 80% non-promotional material that helps your audience plus 20% promotional material marketing your products or cause.
Building an engaged community on Facebook takes time and nurturing. It is important to keep your audience up to date with your latest news and information. However if you are starting from scratch, try liking other Facebook pages and seeing what it is working for them. Tailor this to your personal strategy and keep amending
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