Twitter Promotion
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Twitter is a social networking site designed for quick, live updates with a character limit of 140. Twitter is used by charities, brands & individuals all over the globe with 320 monthly active users and 14.8 Million active monthly users just in the UK.
Content
Content is key when creating an engaged and loyal community especially when fundraising. Create content that will resonate with you audience whether it is inspirational case studies or a sneezing panda. A fully developed content strategy will help outline your objectives and how you will tackle the use of social media to fundraise.
- Tweets with images get 2x more engagement than tweets without. Tweets that are less than 100 characters has a 17% higher engagement rate.
- Tweets containing Hashtags receive 2x more engagement, however tweets with MORE than two hashtags receive a 17% drop in engagement.
Analytics
Hootsuite is a powerful tool that can be used for scheduling as well as analytics. Track your mentions, follower growth or tailor it to what you are tracking. For more information contact our Social Media team and speak with our qualified Hootsuite professionals.
Sumall is a visual analytics tool great for analysing your community growth.
Twitter Analytics can be used to get quick updates on engagement rates, follower growth & impressions. It is a great place to find out what type of content is resonating with your community and gain insight into your community demographic.