Promoting your raffle
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Email Marketing
Using email to promote your campaign is an extremely effective method of marketing to your already engaged supperters. Email marketing can be a powerful marketing method, if done strategically. Use these steps to help guide you with your email campaign:
1. Decide on a goal: What is your desired conversion rate for this campaign? What are your goals for this email? What metric is most important to you? (Open rate, Click rate, Conversion rate)
2. Who will you target: Will you send this email to your engaged supporters or lapsed supporters?
3. Call to action: Is your CTA simple, clear and redirects readers to the correct landing page?
4. Email copy: Ensure your copy is tailored to your target audience and is engaging.
5. Images or Video: Adding in images or video will help make you email stand out.
What is PPC?
Pay Per Click Advertising is a type of internet marketing which allows you to advertise to a specific, targeted audience online. Advertisements are paid upon clicks and marketers use PPC to direct target audiences to their websites. A strong PPC campaign starts with using the right Keywords, quality landing pages and clear call to actions. Use PPC advertising to attract new supporters to your charity website or to a campaign you are running.
Google Grants | Google Adwords
Google are offering on-going grants of $10,000 (over £8,000) per month for Pay per click (PPC) advertising. The grant could provide thousands of additional daily users to your charity website. Google Grants & Adwords can be used to promote charitable missions, incentives and deliver substantial results towards achieving your charity's long term goals.