Digital Marketing
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There is currently 3.4 Billion internet users worldwide, with 3.7 Billion unique mobile users. It is now, more than ever, important for charities to invest in digital marketing to stay ahead of the game and are beginning to realise the huge potential digital offers.
Digital marketing does not have to take hours and you don't need a huge budget to be effective. With this guide you will be able to tackle these obstacles at your own pace.
Download our full comprehensive Digital Marketing Guide by clicking this link.
Understanding SEO
SEO is extremely important for both users and search engines. SEO helps search engines understand what each page is about and how this can help users. It is an important factor in digital marketing as it helps gets your content seen and targeted to the right audience who are already searching for what you provide.
Building up a popular site gives your website authority and provides you with opportunity to be front and center whenever someone searches for terms relevant to your industry or cause.
Starting off
Ensure that your website is optimised using these simple steps:
1. Provide Alt Text for all images
2. Ensure your keyword is in the Title, Body Text, Alt Text of Images, URL, and Meta Description.
3. Add in both Internal Links and External Links. External Links will work better when reffering to Popular Authority sites.
4. Keep creating unique content. Search engines will rank duplicate content lower.
5. Submit your Sitemap to search engines.