living on a small footprint allows
residents shorter commutes, often by
bike, easier access to amenities, and a
better work/life balance – but with all the
buzz of larger urban centres. Austin and
Copenhagen are good examples here.
L o c at i o n m att e r s
Vibrant, mixed-use urban environments
are at the centre of the new tech industry
spirit and an essential element in
attracting the best young recruits.
The cities that host them have become
magnets for global talent and innovation.
The messiness of these environments
encourages chance encounters,
collaboration, innovation and
participation in the wider creative
community. In an industry where
attracting and retaining the best
millennial talent is everything,
location is as important as ever. ■
R e a d o n l i n e at: u k s pa . o r g . u k / b r e a k t h r o u g h
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