8
MAKING AN INFORMED CHOICE
IncomeMAX's Lee Healey on his new debt help comparison website.
Devised by the team behind award-winning advice service,
“ e recognise the
W
need for people
to be able to make
informed choices.”
Lee Healey, Director, IncomeMAX.
IncomeMAX,
it
aims
to
make
it
simpler
and
more
straightforward for users to make informed choices about
their debt advice options.
Profiling the best free, charitable, government-funded or
industry-leading providers, it allows people to learn more
about sources of trusted support before linking to them
directly. Here creator and IncomeMAX Director, Lee Healey,
explains more about the pioneering project.
As a respected debt and benefits expert, IncomeMAX
Director, Lee Healey is a well-known figure in the advice
industry. He spoke to us in April about his latest project –
a debt help comparison website which aims to make it
easier to source specialist support. Since its launch, the site
has been attracting around 1,000 new users a month.
Matching people with the right kind of debt advice is key to
He says: “As money and welfare advice experts, customers often
ask us for help with their wider financial problems. And while
we are always happy to signpost people to the most relevant,
trustworthy sources of help, we know that finding their way
through the many types of support available can be difficult.
We recognise the need for people to be able to make
informed choices about what is best for them – and that isn’t
dealing with short-term problems and building long-term
always as easy as it sounds. The debt advice landscape is
financial stability. But in an increasingly complex on and
expanding all the time – especially online – and it can be hard
offline advice landscape how can customers find their way to
to know where to place your trust.
the best sources of support?
So we asked, ‘where can people find the specialist support
A new website – DebtHelpCompare.com – has just been
they need?’ and ‘How do they know who is providing the
launched to make accessing relevant resources easier.
help they are looking for?’
8
UKAR ARENA SPRING 2015