UK Darts Issue 12 - March 2014 | Page 40

Many of you, certainly those from the Midlands, will already be aware of the Cleveland Arms in Wolverhampton. As one of the UK’s top darts pubs they specialise in bringing top quality nights of exhibition darts to a wide audience and their nights attract punters from far and wide. This month saw the first of the Cleveland’s four planned exhibitions for 2014. Featuring Wayne Mardle, Ted Hankey and MC ‘Little’ Richard Ashdown. The night was a huge success, with two of dart’s top entertainers thrilling a capacity crowd, who at times could barely watch the darts for laughing. Cleveland Arms manager Will Adamson puts there success down to a simple formula: “We like to keep it simple,” he said. “We run about four or five events a year, including our pre-Grand Slam party in November.” “We charge a flat rate to all our customers, normally around £10-£12 and have never really found the need to offer VIP tickets. The formula works well for us and the events are growing in popularity.” “We also like to give fans a chance to meet the players on the night, it all adds to the enjoyment and we find it brings people back again and again.” The Cleveland have the mix just right, there is plenty of darts, a must of course, along with opportunities to get up close and personal with your favourite players. The night’s go down a storm in Wolverhampton and news is spreading fast with fans travelling from further afield than ever before to come and have a taste of what they have on offer in Wolverhampton. If this month’s event is anything to go by then you really should be looking at heading down to one of the events already planned for July and November, and with further announcements to come watch this space when it comes to Wolverhampton’s top darts venue. Mike Glover