UK Darts Issue 12 - March 2014 | Page 38

Supplying You The Most Innovative Darts Products From Around The Globe Many of you may already be aware of dart retailer Dart Locker, what you may not be aware of however is their desire to do things a bit differently. Owners Steve and Mackenzie explains more, “We are first and foremost darts players and have a huge passion for the game which is our main driver. We know we can’t compete with the UK’s larger online darts shops so we provide a very personal service.” “Players interact with us through social media platforms to speak about orders and what they would like as their set up and accessories for instance. We have been very lucky locally and nationally as our brand has been very well received. We are constantly replying to requests from players that prefer to speak direct to someone rather than just place an online order.” “It’s been an adventure over the last 12 months we have certainly learned a hell of a lot!” Dart Locker’s recent experiences with talking to customers has led them to embark on the radical decision to bring a range of three barrels from Powercore Darts, an Italian manufacturer, to the UK market place for the first time, an undertaking that has been a long time in the planning as Mackenzie explains: “We tested the market with Powercore Darts last year with their steel tip range with great results and so we decided to explore the chance of launching a brand new range of darts that would benefit the UK market place and its players.” “With help we asked approximately 250 players of County standard and above to tell us what they were looking for in a barrel, things such as weight, balance, design, grip and of course set up.” “The 3 barrels that have been launched are the direct results “Powercore have located the grip in different areas of each barrel to suit all kinds of players they have even included a ghost grip to the bull nose of the Monza dart.” Even the naming of these new darts was an extensive process! “We thought long and hard about names for the barrels and in keeping with an Italian theme we have decided to name them after famous Italian race circuits that are Monza, Mugello and Imola.” And the team at Dart Locker will not be resting on their laurels either, they have plans to bring a clothing range and are looking to bring new ranges of products from across the globe. of this research, not only did we produce them but they have been tested for 6 months for such things as barrel erosion, this is one of the most common complaints when purchasing new darts ‘how long will the grip actually last‘.” “We have also given them a quality set up with Laro stems and 150 Micron Super Tough Flights. The Powercore Steel Competizione Range 2014 are built to last.” “The darts also come with PowerGrip which is an amazing grip that makes one hell of a difference to your control and knowing how important grip is to lots of us I am overwhelmed by the effect this has.” “I must also thank all of the players across the world that are wearing the Dart Locker patch on their shirts it means so much to us and makes us very proud you know who you all are!”, said Mackenzie. “As for the future, seriously, watch this space as we will be introducing products from around the globe that will enhance your game. Look out for the Locker Lads we can usually be found at competitions, also look out for the new Locker Lads logo.” And if you want to know more the team are always willing to help out. You can contact Dart Locker through their website at www.dartlocker.co.uk or click on the links opposite to find out more about the Powercore Competizione Range.